POSM Management Assistant Manager

Summary:

As the POSM Management Assistant Manager, you will take full responsibility from strategic planning, budgeting, production to operation, allocation, and performance evaluation of the POSM/POP system nationwide for 04 brands. Ensure brand identity consistency, optimize investment costs, and maintain accurate supply schedules for both MT (Modern Trade) and GT (General Trade) channels.

Responsibilities:

1. POSM Planning & Budget Management

✓ Develop annual/quarterly/monthly POSM Master Plan aligning with New Product Introductions (NPI), key campaigns, and Co-op Marketing programs.

✓ Forecast quantities and types of materials suitable for each channel (Endcap, Sidekick, Shelf-talker, Wobbler, Standee...).

✓ Allocate and strictly control the POSM budget by Brand and Category; optimize ROI.

2. Production Management & Material Development

✓ Coordinate with Brand Marketing / Trade MKT Designer to finalize technical specifications (dimensions, materials, durability, safety structure).

✓ Collaborate with the Procurement department to source, evaluate, and manage the vendor/agency portfolio.

✓ Strictly control the approval process for mockups/sampling, color testing, and load- bearing testing before mass production.

3. Operations, Distribution & Warehouse Management

✓ Plan the coordination and transportation of POSM from factories/printing workshops to the central warehouse system and distribute to branches/regional warehouses/retail outlets.

✓ Monitor POSM inventory in real-time: analyze turnover, warn of stagnation, and plan for liquidation/recycling.

✓ Coordinate closely with Sales Field, PG/PB, and display supervisors to ensure POSM reaches the right outlets on schedule.

4. Performance Measurement & Reporting

✓ Establish and standardize the POSM display acceptance process in the market (proof of execution, photo audit).

✓ Conduct periodic Retail Audits to evaluate coverage, compliance, and material durability.

✓ Provide periodic analytical reports: Cost-efficiency, campaign progress, vendor performance, and propose improvements.

- Education: Bachelor’s degree in marketing, Business Administration, or a related field.- Experience: Minimum 4-5 years of in-depth experience in POSM Management / Trade Marketing Execution. Experience in managing multi-brands and large product portfolios.- Industry Background: Mandatory experience in the Home Appliances / Consumer Electronics industry; deep understanding of display layouts in major electronics retail chains and GT channels.- Operational Excellence: Excellent project management skills, ability to handle large allocation data with high accuracy.- Production Technical Knowledge: Solid understanding of material characteristics (Formex, Mica, Decal, Coucher...), printing technology, and market prices.- Negotiation & Vendor Management Skills: Strict schedule monitoring, flexible problem- solving.- Data Mindset: Proficient in Excel- Language: Communication and reading skills in English are required.Personal Qualities:✓ Ability to work under high pressure during peak sales seasons (Tet Campaign, Summer Cooling...).✓ Meticulous, detail-oriented, and decisive in execution and quality control.✓ Willing to travel for market visits or factory inspections.

Thưởng

Thưởng tháng 13, thưởng theo KPI

✓ Social insurance package as regulated by law.

✓ Personal health insurance coverage.

Nghỉ phép có lương

✓ 16 annual leave days per year.