Oversea Marketing Manager

Position Overview

The Marketing Manager will be responsible for leading and executing all marketing activities for Karofi in the Indonesia market. The role will translate regional and global marketing strategies into effective local execution, ensuring alignment with brand direction while adapting to local consumer behavior and market dynamics.

This position plays a critical role in building brand presence, driving demand generation, and supporting business growth in Indonesia through integrated and performance-driven marketing initiatives.

Key Responsibilities

Local Marketing Strategy Development

• Develop annual and quarterly marketing plans for Indonesia in alignment with HO and global strategies

• Analyze market trends, consumer insights, and competitive landscape to inform marketing direction.

• Identify target segments, key channels, and go-to-market approaches for each product category.

Campaign Planning and Execution

• Lead the end-to-end execution of marketing campaigns, including brand campaigns, product launches, and digital initiatives.

• Ensure campaigns are effectively localized to reflect Indonesian consumer behavior and cultural context.

• Monitor campaign progress and ensure timely and high-quality delivery across all channels.

Brand Management and Localization

• Maintain brand consistency in all marketing activities while ensuring relevance to the local market.

• Adapt global and regional marketing materials, messaging frameworks, and creative assets for Indonesia.

• Ensure all communication aligns with brand guidelines and positioning.

Channel Management and Market Activation

• Manage and optimize online and offline marketing channels, including digital platforms, e-commerce, retail activation, and events, where applicable.

• Collaborate with Sales and Trade Marketing teams to drive effective execution across key touchpoints, enhancing visibility, engagement, and conversion.

Agency and Vendor Management

• Manage relationships with external agencies and vendors, including creative, media, and production partners.

• Ensure deliverables meet quality standards, timelines, and budget requirements.

• Evaluate agency performance and optimize resource allocation accordingly.

Budget Management and Performance Tracking

• Manage the marketing budget for Indonesia, ensuring efficient allocation and cost control.

• Track and analyze key performance indicators, including campaign effectiveness, digital metrics, and return on investment.

• Prepare regular reports with insights, performance evaluations, and optimization recommendations.

• Bachelor’s degree in Marketing, Business Administration, or a related field.• 5–8 years of experience in marketing, with at least 2–3 years in a managerial or equivalent role.• Experience in launching or scaling marketing activities in new or developing markets is a strong advantage.• Proven track record in developing and executing integrated marketing campaigns with measurable results.• Strong understanding of consumer behavior, market dynamics, and channel strategies.• Demonstrated ability to balance strategic thinking with hands-on execution.• Experience working with external agencies and managing marketing budgets effectively.• Solid project management skills with the ability to manage multiple stakeholders and priorities.• Experience in consumer electronics, home appliances, or ITC is an advantage.• Fluent in English, both written and spoken.• Ability to work effectively in a fast-paced, multi-cultural, and multi-market environment.• Willing for long business travel.

Competitive benefits incl. bonuses, gifts (birthday, Tet, etc.), team trips, laptop, premium insurance. Public holidays & 12 days annual leave (+1 day/5 years). Dynamic, supportive working environment.