Global marketing manager

Department: Global Expansion / Marketing

Reports to: Head of Marketing

Location: 568 Luy Ban Bich, Tan Phu Ward, Ho Chi Minh City

• Build the overall U.S. marketing strategy across pre-launch, launch, post-launch, and growth phases.

• Translate business objectives into clear marketing goals across the funnel: awareness, traffic, consideration, conversion, repeat, and store-visit intent.

• Lead and manage 360° launch plans for each store opening, campaign, and key retail moment.

• Own the master marketing calendar across paid media, content, creators/KOLs/KOCs, affiliate, CRM, livestream, events, in-store activation, and brand collaboration.

• Work closely with Digital, Content, Commercial, E-commerce, CRM, Store Operations, VM, and Merchandising to ensure marketing is aligned with inventory, pricing, promotions, store readiness, and execution reality.

• Partner with brand principals and commercial teams to build co-marketing plans, hero-SKU campaigns, launch activations, sampling programs, and joint-growth initiatives.

• Manage overall marketing budget allocation and prioritization based on business impact.

• Lead weekly campaign and business reviews to evaluate performance, identify issues, and drive action plans.

• Build and standardize launch playbooks that can be replicated across future stores and markets.

• Ensure all marketing execution runs as one coordinated growth engine rather than disconnected channel activity.

• 6+ years of experience in Marketing, preferably in retail, beauty, consumer, e-commerce, or omnichannel environments.

• Proven experience leading integrated marketing strategy rather than managing only one channel.

• Able to move between high-level planning and detailed execution follow-through.

• Strong understanding of full-funnel marketing, O2O/omnichannel growth, retail calendars, market entry, and launch orchestration.

• Strong business judgment and prioritization skills; able to focus on what drives real growth.

• Excellent stakeholder management, planning, coordination, and communication skills.

• Professional working proficiency in English.

Preferred Background

• Experience launching a new market, new store network, or omnichannel retail business.

• Background in beauty retail, pharmacy retail, lifestyle retail, or marketplace ecosystems.

• Experience working with agencies, distributors, brand principals, creator networks, or external partners.

• Strong systems thinking and playbook-building mindset.

Ngành nghề: Tiếp thị / Marketing

Kinh nghiệm: 6 Năm

Cấp bậc: Quản lý

Hình thức: Nhân viên chính thức

Địa điểm: Hồ Chí Minh