International Business Manager (Fashion/ Lifestyle & International Market)

1. Role Overview

The International Business Manager is responsible for leading Routine’s global expansion strategy, driving international revenue growth, and building a strong distribution network across key markets. This role plays a critical part in establishing Routine as a recognized global fashion brand.

2. Key Responsibilities

International Expansion Strategy

• Develop and execute international market entry strategies

• Conduct in-depth market research including consumer insights, competitive landscape, pricing, and regulatory requirements.

• Define optimal go-to-market models: distributors, franchise

Partnership & Channel Development

• Identify, negotiate, and establish partnerships with international distributors, retailers, and e-commerce platforms.

• Build and manage a scalable global partner network to drive sustainable growth.

• Develop commercial policies, pricing strategies, and margin structures tailored to each market.

Market Execution & Operations

• Collaborate with Marketing, Product, and Supply Chain teams to localize product offerings and campaigns.

• Ensure efficient operations across markets, including logistics, inventory, and sales processes.

• Monitor performance across regions and optimize sales channels.

Global Brand Building

• Define and maintain Routine’s brand positioning in international markets.

• Partner with Marketing to execute branding, PR, and influencer/KOL strategies tailored to local audiences.

• Ensure a consistent yet locally relevant brand experience.

Financial & Risk Management

• Own revenue targets, budgeting, and cost control for international markets.

• Manage risks related to legal compliance, payments, foreign exchange, and partner performance.

• Ensure compliance with international trade regulations.

Reporting & Insights

• Provide regular performance reports and strategic recommendations.

• Leverage data and insights to refine expansion strategies and improve ROI.

• Candidates has range age: 30 - 40 are preferred• Bachelor’s degree in Business Administration, International Business, Marketing, or related fields.• Minimum 5 years of experience in International Business Development, Export Sales, Channel Development, or International Key Account Management.• Proven experience working with distributors, franchise partners, department stores, or international retail networks.• Strong negotiation, communication, and relationship management skills.• Commercially driven with excellent analytical and problem-solving abilities.• Fluent in English (both written and spoken).• Willingness to travel internationally.

Preferred ExperienceCandidates with experience in one or more of the following are highly preferred:• Fashion, Apparel, Lifestyle, FMCG, or Retail industries.• Markets such as Singapore, Malaysia, Philippines, Indonesia, Thailand, Japan, South Korea, Australia, Middle East, or CIS.• Managing distributor networks, franchise development, or cross-border business expansion.

What We Offer?• Competitive fix salary, range salary: 40 - 50 mil (gross) /month and attractive performance bonus.• 2 months probation period with 100% official salary applied.• After successfully passing the probation period, employees will join Social Insurance, Health Insurance, unemployment Insurance in accordance with regulations• 12 days of annual leave per year; year-end bonus based on the Company’s business performance and individual performance during the year.• Opportunity to build a Vietnamese fashion brand on the global stage.• Dynamic, fast-growing, and entrepreneurial working environment.• International exposure and long-term career development.

Working time: Monday - FridayWorking place: Routine U Space, 583 Su Van Hanh, Hoa Hung Ward, HCMC

Thưởng

Attractive performance bonus and year-end bonus based on the Company’s business performance and individual performance during the year.

After successfully passing the probation period, employees will join Social Insurance, Health Insurance, and Unemployment Insurance in accordance with regulations.

Nghỉ phép có lương

12 days of annual leave per year.