Solar Sales B2B Executive (Solar Cables, Inverters, Bess)

1. Sales and Account Development

• Achieve monthly and annual sales plans for solar cables, connectors, inverters and energy storage.

• Travel to visit prospects, new and existing customers (EPC contractors, developers, installers, system integrators, distributors); introduce Lapp products and services to gain customer acceptance.

• Develop a pool of customers: identify new accounts and gain relevant account data.

• Evaluate the solar customer base for Lapp sales potential (ABC analysis), based on annual MWp volume, influence on cable and BOM selection, and competitive situation.

• Close sales and provide after-sales support, including delivery follow-up, claims handling and customer feedback.

• Apply a value-based selling approach and available sales tools (e.g., cross-selling tool) to prepare sales visits.

2. Project Pipeline and Specification

• Obtain solar project leads from internal and external sources and filter them according to the Lapp project criteria (project size in MWp, stage, EPC, procurement timeline).

• Contact project owners' and EPC representatives, gain relevant project data and introduce Lapp as the solution for DC power transmission and related needs; obtain requests for proposal.

• Drive specification-in get Lapp products included in design drawings, bills of materials (BOM) and approved vendor lists of EPC contractors and design consultants.

• Negotiate quotations, tender and contract terms and conditions, including pricing, delivery schedules and warranty.

• Maintain an up-to-date project pipeline with forecast and conversion tracking.

3. Technical Consulting

• Hold technical presentations and demonstrate how a product or solution meets customer needs.

• Advise on solar cable selection (cross-section, voltage drop, UV and weather resistance, applicable standards such as EN 50618 / IEC 62930) and compatible connectors.

• Position inverter and energy storage solutions within the approved portfolio, and coordinate with technical and product teams for system sizing, configuration and commissioning support where required.

• Provide product training and technical seminars to customers, distributors and design consultants.

4. Marketing, Market Intelligence and Reporting

• Support marketing activities by attending trade shows, conferences and other events (e.g., solar and energy exhibitions, industry seminars).

• Provide feedback to Product and Market Management on opportunities, pricing, regulatory developments (e.g., DPPA, rooftop solar and energy storage policies) and competitor activity.

• Continually update customer relationship information and log visit reports in the CRM system.

• Proficient use of software-based tools (SAP, CRM, LappNet) and E-shop promotion.

• Live the Lapp Guiding Principles and the Lapp Sales Effectiveness Culture.

• Bachelor’s degree in Electrical Engineering, Electronics, Automation, Energy or a related field.

• Knowledgeable outside sales representative with demonstrable hands-on experience; 2 to 5 years of technical or project sales experience, preferably in solar, cables, electrical equipment, inverters or energy storage.

• Good understanding of PV systems (DC strings, combiner boxes, inverters, LV/MV connection) and ability to read single-line diagrams and BOMs.

• An existing network among EPC contractors, M&E contractors, developers or solar distributors is a strong advantage.

• Highly motivated and ambitious, with a desire to achieve targets.

• Proven ability to manage own work and visit programme.

• Strong IT skills in Excel, Word and e-mail; experienced in CRM and social media (e.g., LinkedIn); knowledge of SAP is an advantage.

• Ability to establish good working relationships and strong negotiation skills.

• Good command of English (spoken and written) for working with regional and global colleagues.

• Willingness to travel frequently; valid driving licence is an advantage.

• Trustworthy, honest and company focused.

• Commitment to company values: customer-oriented, success-oriented, family-oriented and innovative.

Benefits:

• Attractive Salary Package + Commission + Incentive + 13th month salary

• 14 days AL per year

• Full salary in probation period

• 100% SHUI contribution on gross salary

• Private Healthcare Insurance

• Training courses, Professional Support & Career Development.

Thưởng

Attractive Salary Package + Commission + Incentive + 13th month salary

100% SHUI contribution on gross salaryPrivate Healthcare Insurance

Nghỉ phép có lương

14 days AL per year