Sales & Marketing Leader

The Role

We are looking for a Sales & Marketing Leader with a strong SALES focus. This is a hands-on commercial role for someone who can independently identify opportunities, generate leads, develop partnerships and turn marketing activities into measurable revenue.

Key Responsibilities

• Drive sales across corporate accounts, catering, group bookings, events, tour operators and partnerships.

• Proactively prospect and maintain a structured sales pipeline, from lead generation to conversion and repeat business.

• Develop initiatives to increase traffic, average ticket and customer retention.

• Create and execute measurable in-house activations and events that generate incremental sales, drive traffic and strengthen customer engagement.

• Build and execute monthly Sales & Marketing action plans.

• Manage online and offline marketing activities and coordinate external specialists/freelancers.

• Analyze Meta/Google Ads, ROAS, conversion and campaign performance.

• Identify new customer segments, partnerships and revenue channels.

• Track the revenue and ROI generated by sales, marketing and activation initiatives.

• Provide concise weekly/monthly performance reporting to Management.

• Education: Bachelor's degree in Business Administration, Marketing, Hospitality Management, or a related field

• Minimum 3 years of experience in Sales & Marketing, including at least 1 year in a similar role, preferably within the F&B or hospitality industry

• Fluent in Vietnamese & English.

• Proven experience in F&B sales, business development, partnerships, and revenue generation.

• Strong understanding of the Ho Chi Minh City F&B market, customer trends, and competitive landscape.

• Knowledge of sales techniques, digital advertising and performance analysis.

• Proficient in using online and offline marketing tools and channels.

• Commercially minded and comfortable working with KPIs and targets.

• Straightforward, proactive, outgoing, and detail-oriented, with strong communication and relationship-building skills.

• Highly independent and accountable, able to take ownership and move projects forward without constant follow-up.

• Existing network within F&B, corporate, hospitality, tourism, travel agencies, or event industries is a strong advantage.

Ngành nghề: Tiếp thị / Marketing, Nhà hàng / Khách sạn, Thực phẩm & Đồ uống

Kinh nghiệm: 2 Năm

Cấp bậc: Trưởng nhóm / Giám sát

Hình thức: Nhân viên chính thức

Địa điểm: Hồ Chí Minh