PERFORMANCE MARKETING MANAGER

• Develop and execute UA and Performance Marketing strategies across international markets.

• Manage advertising campaigns across Meta, Google, TikTok, AppLovin, Unity Ads, Mintegral, and other networks.

• Plan and allocate budgets based on product lifecycle, market potential, and business objectives.

• Lead, train, and evaluate the Media Buying team.

• Monitor key KPIs including CPI, CPA, CTR, CVR, ROAS, ROI, LTV, and Retention.

• Analyze campaign data and optimize budgets, bidding, targeting, creatives, and campaign structures.

• Develop strategies for new market testing and campaign scaling.

• Collaborate with Product, Data, Creative, and Operations teams to drive user growth and improve performance.

• Evaluate user quality, retention, conversion, and revenue across markets and campaigns.

• Manage relationships with advertising platforms, ad networks, agencies, and other partners.

• Track market trends and platform updates, and adjust strategies accordingly.

• Prepare regular performance reports and optimization recommendations.

• 3–5 years of experience in Performance Marketing / User Acquisition.

• Hands-on experience with Mobile Games/Apps and international markets is preferred.

• Proven track record in managing large budgets and scaling campaigns.

• Strong analytical skills with CPI, CPA, CTR, CVR, ROAS, ROI, LTV, Retention, and other key metrics.

• Experience managing, training, and developing Media Buying teams.

• Proficiency in Meta Ads, Google Ads, and TikTok Ads; AppLovin, Unity Ads, and Mintegral are a plus.

• Experience with AppsFlyer, Adjust, Firebase, or BI tools.

• Data-driven mindset, fast decision-making, KPI ownership, and strong teamwork/collaboration skills.

Ngành nghề: Tiếp thị / Marketing, Tiếp thị trực tuyến

Kinh nghiệm: 3 Năm

Cấp bậc: Quản lý

Hình thức: Nhân viên chính thức

Địa điểm: Hồ Chí Minh