Marketing Senior Manager

• Lead the development and execution of short- and long-term strategic marketing plans to drive sustainable business growth, market share, and profitability.

• Take ownership of the full P&L of the assigned business/portfolio, including revenue, gross profit, operating profit, marketing budget, forecasting, pricing, promotion, and ROI.

• Translate market, consumer, competitor, and business insights into clear commercial and marketing strategies, identifying opportunities for portfolio growth, innovation, and market expansion

• Lead product lifecycle and go-to-market strategies, from product concept, NPD and launch to post-launch evaluation and portfolio optimization.

• Work closely with Sales, Trade Marketing, R&D, Finance, Supply Chain, Manufacturing, and other functions to turn strategies into effective commercial execution and deliver business results.

• Monitor business and market performance, identify gaps and opportunities, and proactively adjust strategies to achieve sales and profitability targets.

• Ensure marketing activities and investments are business-driven and result-oriented, with a strong focus on commercial impact rather than communication execution alone.

• Lead, coach, and develop team, building a high-performance culture and developing future marketing talents.

• Build strong relationships with key internal and external stakeholders and drive cross-functional collaboration.

• Take full ownership of assigned business results and demonstrate resilience, strong execution, and persistence in overcoming challenges.

• Perform other duties and projects assigned by the line manager.

• Bachelor's degree or above in Marketing or related fields. 15+ years of experience in Marketing/Brand/Category/Commercial, preferably in FMCG (Food) industry.

• Strong business & commercial mindset, with proven experience in full P&L management and driving sales & profitability.

• Strong capability in Strategic Planning, from business analysis and opportunity identification to strategy development and execution.

• Strong understanding of commercial strategy, pricing, promotion, NPD, portfolio management, and Go-to-Market.

• Proven experience managing and developing team members.

• Strong analytical, problem-solving, communication, and stakeholder management skills.

• High ownership, resilience, and persistence; proactive and not easily discouraged by challenges.

• Strong execution mindset with a focus on business results rather than branding/communication activities only.

• Good command of English.