Consumer Banking Digital Marketing Staff (Senior)

• Campaign Formulating & Execution: Plan, implement, and oversee integrated product marketing campaigns to achieve growth targets for digital loan product.

• Marketing & KOL Collaboration: Define brand voice and content strategy; spearhead influencer (KOL/Micro-influencer) partnerships and community-driven social content to maximize brand exposure for Consumer Banking.

• Budget Management: Formulate, allocate, and manage the product marketing budget efficiently, maximizing marketing ROI while tracking and controlling expenses.

• Data-Driven Optimization: Monitor campaign analytics, analyze product funnels, and utilize marketing data to provide insights for regular reporting and strategy iterations

• Cross-functional Collaboration: Partner with internal Data, Product, and external agencies/vendors to launch continuous marketing initiatives aligned with commercial goals.

1. Professional Requirement:• Proven record in managing multi-channel large-scale product marketing campaigns from concept to execution..• Advanced skills in financial modeling for budget planning, performance tracking, and agency negotiation.• Stellar communication, storytelling, stakeholder management, and interpersonal skills.

2. Education:• Bachelor's degree in communication, business management, or a related field.

3. Work Experience:• 8+ years of professional experience in marketing, with a solid focus on digital product marketing• Experience in banking, financial technology (FinTech), fast-growing startups, or top-tier creative agencies.• Extensive experience in content marketing, brand strategy, and managing KOL/influencer networks• Deep understanding of performance tools and digital analytics (e.g., Google Ads, Facebook Ads, GA4, AppsFlyer) to guide creative direction.

4. Language skill:• Proficient in Vietnamese and English or Chinese is a plus.

Thưởng

Performance review

Cathay insurance

Domestic and oversea training