Senior Performance Creative Specialist (Global E-Commerce)

WHAT YOU WILL DO

Creative strategy & development

• Conduct market research to uncover creative angles and content directions

• Develop ad creative concepts and content ideas, then turn them into clear, structured content briefs

• Work with AI agents to produce and scale creative, guiding their output to drive performance

• Collaborate with the Creative team to brainstorm ad ideas and bring concepts to life

Campaign execution

• Plan and execute paid-ads campaigns for a portfolio of 3-5 projects

• Manage large budgets across Applovin, ironSource, Unity Ads, Meta, Google Ads, and other ad networks

• Execute A/B tests for videos/images to find high-performing creative and hooks

Performance & optimization

• Track and report campaign metrics daily (CTR, CVR, CPM, CPI, ROAS), turning data into actionable insights

• Analyze creative performance and feed results back into new creative angles and iterations

• A bachelor’s degree in Marketing, Data Analysis, Economics, or a related field

• 4+ years in Content Creation, Performance Marketing, or User Acquisition for apps/games, with a strong creative track record

• Strong content development skills: a solid grasp of content components and elements, brief creation, and content flow design; able to turn market and data insights into fresh creative angles

• Confident reading performance data (CTR, CVR, CPM, CPI, ROAS) and translating it into creative decisions — you know what the metrics are telling you and act on it

• Comfortable using AI tools in a creative and analytics workflow

• Fluent English (written and reading)

• A growth mindset and performance-driven approach — always testing, learning, and iterating

WHAT YOU CAN EXPECTAt Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:- Monthly Salary: Competitive and negotiable based on experience- Guaranteed Pay: 13th-month salary and 100% gross salary during probation.- Premium Global Health Insurance- Statutory contributions (SI, HI, UI) based on 100% of gross salary.- 5-day working per week (Monday to Friday)- 12 days of paid annual leave & 3 well-being off days- Training & Development Budget, including access to free Coursera courses.- A special scheme is offered to long-term employees (3-5 years of service) to extend this health package to your dependents/family- An annual 5-star events & Team Building Budget- Office Life: A well-stocked Pantry and a dedicated Crossian Café with free refreshments and goodies.- Other benefits fully comply with the Company's Policy and Vietnam Labor Laws.

Please note that we appreciate all applicants for their interest; however, only those candidates selected for interviews will be contacted.

Thưởng

Competitive salary

Premium health insurance for employees

High-end working environment (central location, modern equipment, snack/ drink)