Account Director

Key Responsibilities1. Business & Commercial Leadership

• Develop and execute the Business Unit strategy aligned with CREASIA’s business goals.

• Own revenue, profitability, client growth, and overall BU performance.

• Drive new business, pitching, upselling, cross-selling, and account expansion.

• Identify market and client opportunities to grow CREASIA’s business.

2. Client & Market Execution

• Build and maintain strong relationships with key and senior client stakeholders.

• Understand client business needs and develop practical, commercially viable solutions.

• Oversee delivery of Activation, BTL, Event, Field Force, Trade Marketing, Retail Execution, and other offline marketing projects.

• Ensure projects meet quality, timeline, budget, and client expectations.

3. Financial Management

• Manage BU budget, revenue, gross profit, margin, and project profitability.

• Monitor key KPIs including revenue, client retention, account growth, project performance, and team productivity.

• Ensure effective costing, resource allocation, and cost control.

4. Team Leadership

• Lead, coach, and develop a high-performing team.

• Set clear objectives, KPIs, and performance expectations.

5. Innovation & Improvement

• Drive continuous improvement in solutions, processes, productivity, and service quality.

• Encourage innovative approaches that create greater value for clients and CREASIA.

Key Responsibilities

1. Business & Commercial Leadership

- Develop and execute the Business Unit strategy aligned with CREASIA’s business goals.

- Own revenue, profitability, client growth, and overall BU performance.

- Drive new business, pitching, upselling, cross-selling, and account expansion.

- Identify market and client opportunities to grow CREASIA’s business.

2. Client & Market Execution

- Build and maintain strong relationships with key and senior client stakeholders.

- Understand client business needs and develop practical, commercially viable solutions.

- Oversee delivery of Activation, BTL, Event, Field Force, Trade Marketing, Retail Execution, and other offline marketing projects.

- Ensure projects meet quality, timeline, budget, and client expectations.

3. Financial Management

- Manage BU budget, revenue, gross profit, margin, and project profitability.

- Monitor key KPIs including revenue, client retention, account growth, project performance, and team productivity.

- Ensure effective costing, resource allocation, and cost control.

4. Team Leadership

- Lead, coach, and develop a high-performing team.

- Set clear objectives, KPIs, and performance expectations.

5. Innovation & Improvement

- Drive continuous improvement in solutions, processes, productivity, and service quality.

- Encourage innovative approaches that create greater value for clients and CREASIA.

• Bachelor’s degree in Business, Marketing, Communications, or related fields.

• Minimum 10 years of relevant experience, including leadership experience in client management, business development, or business operations.

• Strong practical experience in BTL, Activation, Event, Trade Marketing, Retail Execution, or Experiential Marketing.

• Experience from marketing agencies, multinational/global companies, FMCG, Consumer Electronics, or Retail is highly preferred.

• Proven track record in pitching, business development, account growth, upselling, cross-selling, and commercial negotiation.

• Experience managing revenue, budgets, gross profit, margin, and profitability. Strong leadership, communication, negotiation, and client management skills.

• Monthly Salary: Gross Salary + Lunch Allowance + Phone Allowance

• Social Insurance: Contributions based on 50% of total gross salary (after probation).

• Health Insurance: PVI Private Health Insurance provided upon successful completion of probation.

• Probation Period: 2 months with 100% salary.

• 13th-Month Salary based on company business performance.

• Yearly Performance Bonus depends on company profitability.

• Annually Salary Review

• Annual Leave: 14 days of paid annual leave + 8 additional compensatory days off for Account, Operations, and Creative teams.

• Training workshops, monthly/quarterly All-Hands Meetings, Sports Day, Branding Day, and other company activities.

- Monthly Salary: Gross Salary + Lunch Allowance + Phone Allowance

- Social Insurance: Contributions based on 50% of total gross salary (after probation).

- Health Insurance: PVI Private Health Insurance provided upon successful completion of probation.

- Probation Period: 2 months with 100% salary.

- 13th-Month Salary based on company business performance.

- Yearly Performance Bonus depends on company profitability.

- Annually Salary Review

- Annual Leave: 14 days of paid annual leave + 8 additional compensatory days off for Account, Operations, and Creative teams.

- Training workshops, monthly/quarterly All-Hands Meetings, Sports Day, Branding Day, and other company activities.