Strategic Project Manager – Mom & Baby & Pharmacy Channel (FMCG)

Job Purpose

The Strategic Project Manager (Commercial Project Manager – Mom & Baby & Pharmacy Channel ) drives the growth and commercial performance of the company's mega distributor partnerships — Mom & Baby and across DTR’s private marketplace channels serving pharmacies and buyers. Reporting to management team, this role owns the end-to-end project lifecycle for distributor initiatives: from strategic planning and budget governance to execution, performance tracking, and risk management, ensuring these channels deliver sustainable revenue growth in line with the company's short- and long-term objectives.

Key Responsibilities

1. Strategic Channel Growth & Project Execution

• Drive growth strategy execution for mega distributors — Mom & Baby and DTR private marketplace channels, in alignment with the company's short-term and long-term commercial objectives.

• Independently lead key project milestones from planning through execution, ensuring on-time, on-budget delivery across cross-functional workstreams.

• Communicate the company's expectations clearly to distributors regarding goals, roles, and responsibilities across relevant business areas.

• Propose strategic directions and provide analysis that supports decision-making for the management team.

• Support and facilitate product launches and related go-to-market initiatives across both marketplace channels.

2. Distributor & Channel Performance Management

• Monitor lead pipelines and develop accurate, realistic annual budget plans; track performance against budget on an ongoing basis.

• Evaluate distributor performance using clear metrics and KPIs; oversee DTR resource allocation to ensure revenue targets are met within the assigned territory/channel.

• Implement sales strategies and mechanics; enforce company pricing and sales policies effectively through distributors and their marketplace platforms.

• Ensure accuracy of rolling sales forecasts across a 3- to 6-month outlook.

• Optimize the distribution and marketplace network — including SKU listings and pharmacy/buyer activation — to improve product availability and market access.

• Build and maintain strong relationships with distributors and key marketplace stakeholders (pharmacies, buyers) within the assigned channel.

3. Commercial Governance: Budget, P&L & Reporting

• Own and control the channel sales budget and trade spend, ensuring every investment delivers measurable ROI.

• Identify and implement cost-efficiency and productivity initiatives without compromising growth momentum.

• Analyze channel KPIs and translate data into clear performance narratives, insights, and actionable recommendations for senior management.

• Prepare and deliver weekly, monthly, and periodic distributor and business review reports in a timely and efficient manner.

4. Risk, Market Intelligence & Cross-Functional Collaboration

• Identify and manage risks, and resolve issues arising during distribution project implementation.

• Conduct market research and analyze consumer insights to monitor distribution and marketplace trends.

• Collaborate effectively with Marketing, Supply Chain, Finance, and Procurement to ensure smooth execution of channel initiatives.

5. Team Collaboration & Culture

• Promote a sense of teamwork and encourage collaboration among team members, emphasizing the value of collective effort in achieving goals.

• Encourage open and honest communication within the team, creating an environment where members feel comfortable sharing ideas, concerns, and feedback.

• Identify individual strengths, weaknesses, and personal aspirations to support development within the team.

Key Performance Indicators (KPIs)

• Revenue growth vs. target across Mom & Baby and marketplace channels

• Rolling sales forecast accuracy (3–6 month outlook)

• Budget adherence and trade spend ROI

• Marketplace SKU listing coverage and pharmacy/buyer activation rate

• On-time delivery of key project milestones

• Pricing and sales policy compliance rate across distributors

• Bachelor's degree in Economics, Trade, Marketing, or a related field.

• Fluency in English.

• More than 5 years of experience in distributor management within the hygiene industry or FMCG sector (General Trade channel experience is a plus).

• Strong communication and negotiation skills.

• Detail- and results-oriented, with an assertive drive to deliver outcomes.

• Demonstrated analytical capability, thinking both strategically and conceptually.

• Strong business and financial acumen.

• Willingness and availability for domestic and international travel.

Ngành nghề: Hàng gia dụng / Chăm sóc cá nhân, Thực phẩm & Đồ uống, Bán hàng / Kinh doanh

Kinh nghiệm: 5 Năm

Cấp bậc: Quản lý

Hình thức: Nhân viên chính thức

Địa điểm: Hồ Chí Minh