Senior Social Content Creator/ Content Specialist

Introduction about KiN:

KiN Hotel Group is a Singapore-founded lifestyle and hospitality ecosystem established in 2023 by Singaporean and Vietnamese partners. Driven by our core philosophy, the “Warmth of Kinship”, we craft spaces and experiences that feel genuinely like home.

Today, KiN operates over 30 properties and a diverse brand ecosystem across multiple sectors:

• Hospitality: KiN Hotel, KiN Hotel Edition, KiN Wander, NiK Hotel

• F&B: TucKiN, Phiêu, Sip & Savour

• Wellness & Lifestyle: WAV, KiNSim

• Technology: KiNEX

With a strong foundation in Vietnam, KiN Hotel Group is actively expanding across Southeast Asia and regional markets, including Malaysia and China.

We are expanding rapidly and welcome you to our team!

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We are hiring a Senior Social Content Creator who owns the full social content lifecycle - from planning and ideation to shooting, posting, and performance analysis. This is a hands-on, execution-heavy role suited for someone experienced, creative, and highly organised, with the ability to manage multiple social media accounts while maintaining consistency, quality, and brand voice. You will be responsible not just for creating content, but for shaping content pillars, planning social calendars strategically, and using data and tools to continuously optimise performance.

Key Responsibilities

Content Strategy & Planning

● Develop content pillars aligned with brand objectives and audience insights

● Plan monthly and campaign-based content calendars across multiple social media accounts

● Ensure consistency in posting frequency, messaging, tone, and visual identity

● Translate brand positioning into engaging, platform-relevant content ideas Content Creation (Plan, Shoot, Post)

● Plan, shoot, and publish social media content across platforms (e.g. Instagram, TikTok, LinkedIn)

● Create short-form videos, reels, stories, static posts, and captions

● Organise and manage content shoots, including:

○ Shoot locations / venues

○ Props and equipment

○ Talent, hosts, or featured individuals

● Direct shoots where required and ensure content is captured efficiently and on-brief

Multi-Account & Execution Management

● Manage and execute content for multiple social media accounts simultaneously

● Maintain organised content libraries, schedules, and posting workflows

● Ensure content deadlines are met

Performance Analysis & Optimisation

● Track, analyse, and report on content performance using social analytics tools

● Interpret data on engagement, reach, growth, and conversions

● Optimise content strategy based on insights, trends, and platform algorithm changes

● Use scheduling, analytics, and reporting tools confidently to support decision-making

Collaboration & Ownership

● Work closely with marketing, brand, and PR teams

● Proactively suggest new content ideas, formats, and experiments

● Take full ownership of social content outcomes and continuous improvement

• Minimum 3–5 years of experience in social content creation or social media management, preferably in hospitality, hotel, F&B, or related fields

• Proven experience managing multiple social media accounts concurrently

• Strong portfolio demonstrating end-to-end content creation (planning, shooting, and posting)—please submit along with your CV

• Deep understanding of content pillars, social storytelling, and platform best practices

• Confident in organizing shoots, directing talent, and managing logistics

• Strong analytical mindset with hands-on experience using social media and analytics tools

• Highly organized, disciplined, and able to execute independently

• Creative, proactive, and comfortable working in a fast-paced environment

• Strong English skills (similar to Ielts 6.5+), reporting directly to an expat manager

• Being comfortable on-camera for video shoots is a strong plus

• Having a personal social media account with over 2,000 authentic followers is a strong plus

Ngành nghề: Tiếp thị / Marketing, Tiếp thị trực tuyến

Kinh nghiệm: 3 Năm

Cấp bậc: Nhân viên

Hình thức: Nhân viên chính thức

Địa điểm: Hồ Chí Minh