Senior Social Content Creator/ Content Specialist

Introduction about KiN

• KiN Hotel Group was born from the friendship and shared vision of a group of Singaporean and Vietnamese friends, with backgrounds in tech and real estate.

• In 2023, seeing a rising need for comfortable, work-from-anywhere spaces, we launched our very first project: a small collection of stays under the Kin Wander name.

• It was meant for staycations, but the overwhelming response inspired us to grow beyond that vision and step into the wider world of hospitality.

• In just three years, KiN Hotel Group has grown into a multi-brand ecosystem spanning hospitality, F&B, wellness, lifestyle, and business services.

• Each brand is built with a clear role, yet all share the same foundation: thoughtful experiences, strong operations, and a people-first mindset.

• From accommodation and dining to wellness, creative concepts, and operational services, KiN continues to expand with focus and intention, not just scale.

Our porfolios include

Hospitality

• KiN Hotel, KiN Hotel Edition, KiN Wander, NiK Hotel

F&B

• TucKiN, Phiêu, Sip & Savour

Wellness & Lifestyle

• WAV, KiNSim

Technology

• KiNEX

• This portfolio reflects how we grow: diversified, connected, and shaped by the warmth of kinship that runs through everything we build. KiN Hotel Group – one ecosystem, many ways to experience it.

• We are expanding rapidly and welcome you to our team! ----------------------------------------------------

• We are hiring a Senior Social Content Creator or Social Content Specialist who owns the full social content lifecycle - from planning and ideation to shooting, posting, and performance analysis.

• This is a hands-on, execution-heavy role suited for someone experienced, creative, and highly organised, with the ability to manage multiple social media accounts while maintaining consistency, quality, and brand voice.

• You will be responsible not just for creating content, but for shaping content pillars, planning social calendars strategically, and using data and tools to continuously optimise performance.

• Key Responsibilities

Content Strategy & Planning

• Develop content pillars aligned with brand objectives and audience insights

• Plan monthly and campaign-based content calendars across multiple social media accounts

• Ensure consistency in posting frequency, messaging, tone, and visual identity

• Translate brand positioning into engaging, platform-relevant content ideas Content Creation (Plan, Shoot, Post)

• Plan, shoot, and publish social media content across platforms (e.g. Instagram, TikTok, LinkedIn)

• Create short-form videos, reels, stories, static posts, and captions

• Organise and manage content shoots, including: ○ Shoot locations / venues ○ Props and equipment ○ Talent, hosts, or featured individuals

• Direct shoots where required and ensure content is captured efficiently and on-brief

Multi-Account & Execution Management

• Manage and execute content for multiple social media accounts simultaneously

• Maintain organised content libraries, schedules, and posting workflows

• Ensure content deadlines are met

Performance Analysis & Optimisation

• Track, analyse, and report on content performance using social analytics tools

• Interpret data on engagement, reach, growth, and conversions

• Optimise content strategy based on insights, trends, and platform algorithm changes

• Use scheduling, analytics, and reporting tools confidently to support decision-making

Collaboration & Ownership

• Work closely with marketing, brand, and PR teams

• Proactively suggest new content ideas, formats, and experiments

• Take full ownership of social content outcomes and continuous improvement

• Minimum 3 - 5 years of experience in social content creation or social media management, preferably in hotel, hospitality, F&B or related filelds

• Proven experience managing multiple social media accounts concurrently

• Strong portfolio demonstrating end-to-end content creation (planning, shooting, posting) . Please submit it along with your CV.

• Deep understanding of content pillars, social storytelling, and platform best practices

• Confident in organising shoots, directing talent, and managing logistics

• Strong analytical mindset with hands-on experience using social media and analytics tools

• Highly organised, disciplined, and able to execute independently

• Creative, proactive, and comfortable working in a fast-paced environment

• Strong English skill both written and spoken as you will report directly to an expat manager