Senior Expert, Business Design & Campaign Management

Job Purpose

The job holder is responsible for design and manage effectively sales consulting models / processes on single channel/ Omni to meet the maximum needs ofcustomers and optimize banking performance according to selected CVP by following activities:

- Build a Omni sales strategy (selling model)

- Design /improve selling consulting models/processes for each customer segment / sub-segment aligning with banking business strategies and goals

- Manage and governance effectively and identify problems while implementing designed / improved models / processes

Key Accountabilities (1)

Build a Omni sales strategy (selling model):

- Well understand Omni sales channel and be able to apply in designing, setting up, implementation, and managing business models / processes.

Key Accountabilities (2)Design / improve selling consulting models/processes for each customer segment / sub-segment aligning with banking business strategies and goals :

1. Design / improve selling consulting models/processes:

- Design / improve selling consulting models/processes for each customer segment / sub-segment aligning with banking business strategies and goals

- Design process of receiving and managing customer leave

- Design selling process in Omni channel/ single channel to get Business targets.

- Design selling process for sales team in each segmentation according to approved selling and service model.

- Make proposals to relevant departments to synchronize the adjustment of sales model / process with supportive tools / policies, etc.. (such as businessprograms, GCM feature development, reporting system, KPIs policy setting, etc..) to ensure operation, and performance tracking.

2. Governing effectively and identify problems while implementing designed / improved models / processes (before handover to BAU)

- Manage effectively input and output indicators of selling consulting models / processes

- Collaborate with stakeholders (Sales Efficiency Management and Business Productivity, Regional Business Development, etc..) identify problems arising fromdata (reported data; observation, customer interviewing, sales force, etc..) for in time and effective solutions

- Coordinate with stakeholders for effective communication, implement directions, support to respond to questions related to model / process designs.

3. Coordinate with DO in developing digital channels for individual customers, offer requests and relevant information for the DO to develop and implement digitalchannel effectively.

- Set development requirements for the DO to ensure a seamless customer experience at all bank interaction points.

- Coordinate with the DO to increase awareness of customers, channels, units, and consulting forces on the developed features in digital channel.

Key Accountabilities (3)

Resource management and development

- Maintain working rhythm through applying Agile work culture,

Coporate culture:

- Ensure consistent understanding and application of organizational cultural values, behavioral standards

Perform other tasks assigned by the Director, Business Design, Senior Director Business Development

Success Profile - Qualification and Experiences

Qualifications:

- B.A on Economics/ Finance/ Banking/ Marketing/ BA.

- Foreign language (English): At least TOEIC 405 or similarity

Domain expertise:

- Minimum 12 years of experience in Banking and Finance.

- Priority for experience on designing customer experience/ process/ model desinging.

- Get experience applying agile working culture'

Ngành nghề: Ngân hàng, Tài chính / Đầu tư, Tiếp thị / Marketing

Kinh nghiệm: 12 Năm

Cấp bậc: Trưởng nhóm / Giám sát

Hình thức: Nhân viên chính thức

Địa điểm: Hà Nội