Executive, App Store Optimization

We are seeking an ASO Specialist to drive organic growth for our mobile products on Google Play and the App Store. You will own the ASO plan and store content, use data to guide keyword and content decisions, and work closely with Creative, Performance Marketing and Product teams.

This role covers the full ASO cycle: research, planning, content creation, store optimization, community engagement, measurement and iteration.

Responsibilities

ASO & Content Management

• Plan and implement ASO for mobile products (apps and games) on Google Play and the App Store.

• Optimize store listings (title, keywords, description, screenshots, icon, video) to increase keyword rankings and attract high-quality users.

• Research keywords and competitors on both stores to find new organic growth opportunities.

• Run A/B tests on store listing elements, update listings regularly, and manage ratings and reviews to lift conversion.

• Create content and content strategies for each product, and develop operational content and product operational plans.

• Manage the global user community.

Delivery & Collaboration

• Collaborate with Creative, Performance Marketing (UA) and Product teams to optimize the ASO plan, strategy and product quality.

• Align ASO with UA campaigns, so store listings convert paid traffic well and organic keywords support overall installs.

• Brief designers on store creatives (icon, screenshots, video) and review results against ASO goals.

• Keep up with store policy changes, ASO trends and new tools, and bring them into the team’s ASO playbook.

Data & Analytics

• Monitor and analyze ASO metrics (keyword rankings, impressions, conversion rate, installs, user quality) to make informed decisions on content selection and adjustment.

• Track store rankings with ASO and analytics tools, and analyze user behavior to measure results.

• Prepare periodic reports with insights and optimization proposals.

We hope you have

Knowledge and Experience:

• At least 1 year of experience in ASO and SEO.

• Knowledge of the mobile app and game market, and of how Google Play and the App Store operate (indexing, ranking signals, policies).

• Bachelor’s or College degree in Marketing, Business, IT, or a related field.

• Strong writing and content creation skills.

• Experience in cross-border selling, games, or app marketing is a plus.

• Proficiency with tools such as AppTweak, AppsFlyer, Firebase, App Annie / Sensor Tower, Google Analytics and Google Trends is an advantage.

Skill on:

• Strong data-driven mindset with excellent analytical thinking and problem-solving skills.

• Basic English communication (written and spoken).

• Can-do attitude, growth mindset, and self-motivation.

• Ability to work collaboratively in a fast-paced environment.

• Willingness to learn, research, and adapt to new marketing trends and technologies.

SEO, Problem-solving, Data Analysis, Content Creation, Analytical thinking, Keyword Research, App Store Optimization (aso), Quảng Cáo Trên App Store, Quảng Cáo App Store Google Play, Tối Ưu Hóa App Store Listing, Hiểu Biết Về App Store Connect, ASO, App store deployment, release app lên App Store, quy trình làm việc App Store, Ad Optimization, Google Analytics, Firebase, appsflyer, App Marketing, Google Trends, App Annie, Sensor Tower, Cross-border selling, Games marketing, Proficiency with AppTweak

WE OFFER:

Compensation

• Attractive salary: 10,000,000 – 20,000,000 VND (negotiable based on experience), with salary reviews twice a year

• Performance bonuses twice a year, 13th-month salary

• Daily lunch allowance

Time off

• 12 annual leave days, 3 sick days-off

• 1 birthday-leave day

Health and wellbeing

• Private health insurance (PVI Care)

• Regular health check-ups

Growth and culture

• The chance to work on large-scale mobile apps for global markets (US, Australia, etc.)

• Clear career path, with dedicated training to advance to senior or leadership roles for high-potential employees, and personalized training and development support for each employee

• Annual company trip (including international travel) and special event celebrations

• Engaging company activities, including team building, entertainment, and complimentary tea breaks and coffee

• A friendly and supportive work environment where team members grow together

WE OFFER:

Compensation

• Attractive salary: 10,000,000 – 20,000,000 VND (negotiable based on experience), with salary reviews twice a year

• Performance bonuses twice a year, 13th-month salary

• Daily lunch allowance

Time off

• 12 annual leave days, 3 sick days-off

• 1 birthday-leave day

Health and wellbeing

• Private health insurance (PVI Care)

• Regular health check-ups

Growth and culture

• The chance to work on large-scale mobile apps for global markets (US, Australia, etc.)

• Clear career path, with dedicated training to advance to senior or leadership roles for high-potential employees, and personalized training and development support for each employee

• Annual company trip (including international travel) and special event celebrations

• Engaging company activities, including team building, entertainment, and complimentary tea breaks and coffee

• A friendly and supportive work environment where team members grow together