Employer Branding & Sourcing

PURPOSE OF THE JOB:

- This role primarily focuses on building and driving Japfa’s Employer Branding strategy (70–80%), while supporting sourcing strategy and recruitment reporting (20–30%) to enhance overall Talent Acquisition effectiveness.

MAIN DUTIES:

A. Employer Branding (70–80%)

• Develop and drive the country-level Employer Branding (EB) strategy and annual roadmap aligned with business growth objectives, workforce planning, and talent acquisition priorities.

• Partner closely with Talent Acquisition teams, HR Business Partners, and Business Leaders to design and execute employer branding initiatives across all Business Units.

• Lead the planning, execution, and evaluation of employer branding campaigns across multiple channels, including social media, career websites, job boards, campus recruitment programs, career fairs, and employee advocacy initiatives.

• Create and manage engaging employer branding content, including articles, employee stories, videos, social media posts, and recruitment marketing campaigns to strengthen Japfa’s employer value proposition (EVP).

• Ensure consistency of employer branding messages, visual identity, and candidate experience across all recruitment and communication touchpoints.

• Manage and optimize employer branding platforms and channels (e.g., LinkedIn, Facebook, career site, and other digital platforms) to maximize employer visibility, audience engagement, and talent attraction.

• Build and maintain strategic partnerships with universities, colleges, professional associations, and external stakeholders to enhance employer brand awareness and talent pipeline development.

• Monitor market trends, competitor employer branding activities, and candidate insights to continuously improve employer branding effectiveness.

• Track, analyze, and report employer branding performance metrics, including reach, engagement, employer brand awareness, application conversion, and talent attraction outcomes.

B. Sourcing Strategy & Talent Pipeline Management (10–15%)

• Analyze sourcing channel effectiveness, talent pipeline quality, and recruitment trends across Business Units to identify opportunities for improvement.

• Develop and implement proactive sourcing strategies to support hiring demands, with a focus on critical, hard-to-fill, and future talent needs.

• Explore, evaluate, and expand diverse sourcing channels, including employee referrals, social sourcing, talent communities, campus partnerships, and professional networks.

• Build, maintain, and nurture talent pools for key positions to ensure a sustainable pipeline of qualified candidates.

• Collaborate with recruiters and hiring managers to identify talent market opportunities and improve sourcing efficiency.

C. Reporting, Analytics & Continuous Improvement (10–15%)

• Prepare and manage Talent Acquisition and Employer Branding reports, including sourcing effectiveness, talent pipeline status, campaign performance, and recruitment outcomes.

• Analyze recruitment and employer branding data to generate actionable insights and recommendations for continuous improvement.

• Monitor key recruitment metrics such as Time-to-Fill, Cost-per-Hire, Source-of-Hire, Quality-of-Hire, Offer Acceptance Rate, and Conversion Rates.

• Develop dashboards and performance reports to support data-driven decision-making for Talent Acquisition and business stakeholders.

• Identify process improvement opportunities and recommend innovative solutions to enhance sourcing effectiveness, employer branding impact, and candidate experience.

NECESSARY KNOWLEDGE, SKILLS AND EXPERIENCE• Bachelor’s degree in HR, Marketing, Business, or related fields.• 2–4 years of experience in Employer Branding / Recruitment Marketing / Talent Acquisition.• Strong content creation and storytelling skills.• Good analytical mindset with ability to read and interpret data.• Strong stakeholder management and communication skills.• Creative, proactive, and result-driven.

OTHER REQUIREMENTS:- Analytical- Strategic Thinking- Problem-Solving Skills- Business acumen

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