Consumer Insight Specialist

Consumer Insight Analysis (60%)

+ Collect, analyze, and interpret consumer data from various sources such as surveys, interviews, focus groups, and social media platforms.

+ Collaborate with cross-functional team, including Marketing, R&D and sales teams to provide data-driven insights that support the New products development process and effective marketing and sales strategies.

+ Monitor and Stay up-to-date with industry trends, competitors, and emerging technologies; conduct report in monthly basis to suggest innovative approaches to consumer insights.

+ Generate reports, presentations, and dashboards to effectively communicate key findings and recommendations to stakeholders at various levels of the organization.

Consumer surveys design & implementation (30%)

+ Collaborate with cross-functional teams to understand research objectives and collect specific data required to support business goals.

+ Design and develop survey questionnaires to gather relevant and accurate data.

+ Implement surveys through various methods (both in-house and using agency), such as online platforms, telephone interviews, or in-person interviews.

+ Prepare comprehensive reports and presentations summarizing survey findings, including visualizations and recommendations for action.

Other tasks assigned by Line manager(10%)

• Bachelor's degree in business, marketing, statistics or a related field.

• From 3-5 years experience in consumer/customer insights, market research or related role in FMCG

• Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.

• Good in communication, proactive attitude.

• A passion for understanding consumer behavior and trends.

• Fluent English, good at Power BI & Microsoft Office skills,

Ngành nghề: Thống kê, Thực phẩm & Đồ uống

Kinh nghiệm: 5 Năm

Cấp bậc: Nhân viên

Hình thức: Nhân viên chính thức

Địa điểm: Hồ Chí Minh