Associate Community Engagement (Offline Event) - Marketing, Shopee

1. Funnel Performance Planning & Vendor Alignment

• Translate New Buyer & KOC funnel goals (acquisition, activation, retention) into clear event strategies and execution plans.

• Align KPIs, deliverables, and success metrics with vendors to ensure outcomes are met across all funnel stages.

• Leverage data insights to guide vendors on target audience approach, engagement methods, and conversion tactics during events.

2. Event Planning & Vendor Execution Management

• Own end-to-end planning of offline events, including concept development, event flow, and execution roadmap.

• Develop structured plans covering logistics, timelines, licensing/permissions, and on-ground operations.

• Manage vendors closely to ensure high-quality execution, consistent messaging, and smooth coordination across all touchpoints.

• Act as the main point of contact to troubleshoot issues and ensure delivery aligns with agreed plans and KPIs.

3. Journey Experience & On-ground Optimization

• Design effective on-site and pre/post-event engagement flows to maximize KOC acquisition and activation.

• Identify friction points in user experience during events and work with vendors to continuously optimize engagement mechanics.

• Evaluate vendor performance and event effectiveness, driving improvements and standardizing best practices for future scalability.

4. Online Community Management & Engagement

• Develop and execute engagement initiatives to attract, activate, and retain Buyer & KOCs across online communities.

• Manage community operations, including content planning, member engagement, and issue resolution.

• Monitor community performance and optimize engagement strategies to improve member experience and retention.

• Gather community insights and feedback to support event planning, funnel optimization, and program improvements.

• 2-3 years of experience in Event Planning, Project Management, or Vendor Management, with a focus on offline execution.

• Proven track record in managing vendors/agencies and delivering projects end-to-end.

• Strong project management skills, including planning, timeline control, stakeholder coordination, and on-ground issue handling.

• Experience working cross-functionally with internal teams (e.g., Marketing, Operations, Product).

• Strong communication skills in both English and Vietnamese, especially in vendor management and stakeholder alignment.

• High ownership mindset, proactive attitude, and ability to work under pressure in fast-paced environments.

• Detail-oriented with strong execution capabilities.

• Good proficiency in Microsoft Excel, Google Sheets, and Google Slides for planning, tracking, and reporting.

• Experience in KOL/KOC, Affiliate Marketing, or e-commerce ecosystems.

• Experience in organizing large-scale offline events (e.g., campus activations, roadshows, industrial zone activations).

• Basic analytical skills, with the ability to understand funnel performance and optimize event outcomes.

• Exposure to acquisition campaigns or growth-related projects.

• Familiarity with incentive mechanisms (e.g., rewards, gamification, referral programs) to drive engagement and conversion during events.